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WHY DO WE NEED A BRAND STRATEGY?

What is a Brand? A Brand is the sum of the customer’s experience and perspective with the company or organization. Generally, people get confused between Brand & Logo and think that the Logo and brand are the same things for any business, but technically, it is quite different as the Logo is a visual symbol for a business. However, in other words, the design agency designs the brand identity of the business.   Your company’s brand is a commitment you make to your customers and prospects about your company, product, and offered services. Your brand is how your customers think and expects from your company. According to Mr. Jeff Bezos, Your Brand is what others say about you when you are not in the room. Branding is not only about the company’s logo and the company’s name, but it is also about the company’s image and the way the company’s products & services are advertised. The aim of branding is to spread awareness and to build loyalty. Brand Strategy:      A